Corporate Culture
with heart as the guide, practice responsibility
Core values and service philosophy
Our core values are
“Professionalism, Integrity, Respect, and Innovation”
and we consistently practice the
“Three-Heart Service Philosophy”
to provide customers with reliable safety guarantees, comfortable travel experiences, and secure after-sales support.
Whether its the safety escort for wildlife safaris or meticulous care during cultural experiences, we aim to “let travelers feel the warmth and grandeur of Africa” by perfecting every service detail.
Employee support and career development
Employees are the most valuable assets of an enterprise. We provide our team members with a full range of support and growth space
System training system
organize regular training on natural knowledge, cultural etiquette, first aid skills, multilingual communication, etc., and invite industry experts to teach, so as to help employees improve their professional quality;
Career promotion channel
establish a “star driver/guide” evaluation mechanism, and give promotion opportunities according to service attitude, customer evaluation and professional ability, so as to encourage employees to grow from “service providers” to “East African tourism experts”.
Humanistic care
Provide welfare guarantee for local employees, organize team building activities, create an inclusive and mutual working atmosphere, so that employees can feel the warmth of the enterprise.
Focus on environmental protection and social responsibility
“Protecting Africas Nature and Culture” is our long-term mission
Environmental protection
Strictly abide by the regulations of Tanzania national parks, guide tourists to “leave no trace” and do not damage the habitat of wild animals; promote low-carbon travel methods, give priority to environmentally friendly vehicles and hotels.
Social responsibility
Participate in local public welfare projects, such as supporting orphanage volunteer activities, organizing tourists to interact with local children, and conveying cross-cultural goodwill; help compatriots return home during the epidemic period, demonstrating corporate social responsibility.
Cultural protection
Respect the traditional customs of local ethnic groups such as The Maasai and Swahili, refuse excessive commercialization in cultural experience programs, and help inherit the intangible cultural heritage.